Diffusion of innovations: a theory of reverse diffusion

Christian Pescher; Gerard J. Tellis

doi:10.62721/diffusion-fundamentals.32.1058

Diffusion of innovations

a theory of reverse diffusion

Authors

Christian Pescher
Gerard J. Tellis

DOI:

https://doi.org/10.62721/diffusion-fundamentals.32.1058

Keywords:

diffusion, reverse diffusion

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Published

2019-10-01

How to Cite

[1]

C. Pescher and G. J. Tellis, “Diffusion of innovations: a theory of reverse diffusion”, diffus. fundam., vol. 32, Oct. 2019, doi: 10.62721/diffusion-fundamentals.32.1058.

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Issue

Vol. 32 (2019): Special Issue "Diffusion Fundamentals VIII"

Section

Extended Abstracts

URN

http://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa2-378507

License

This work is licensed under a Creative Commons Attribution 4.0 International License.